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Dynamic Keywords in Adwords display URLs for higher clicks

Google Adword campaigners use dynamic key word insertion to increase their sites click through rate there by increase the page traffic and rank. Most people do not know that they could use the dynamic keyword insertion in their display urls which is set in the adword unit. display urls are those urls which the adwords displays when your Ad is shown in google search results.There are 2 url that we have to specify in the Adword Ads, ie, Destination URL and Display URL. Destination URL is the target URL which we follow after clicking the Adword title.

It is not mandatory that the Display and Destination URLs must match exactly. If the desitnation url is something like

then the user will like to use
as the display URL.

Sample Adword Unit

Medical Insurance
Medical insurance for Traveller. 
Low cost insurance rates,Affordable

The Dynamic keyword insertion can do done by do the following:
Login to you adword account, edit your Ad module.To use the dynamic keyword insertion simply ad {keyword:default} into the title, description, display URL or destination URL. The “default” part you would customize to be the keyword(s) you want to appear if Google is unable to insert the specific keyword for some reason, such as the display URL going over the 35 character limit or the title going over the 25 character limit. Chose it wisely.

To know more click : Using dynamic keyword insertion in AdWords URLs for higher click throughs

Dynamic Keyword Insertion in Google Adwords

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