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Top Most SEO Tips - Search Engine Optimisation Techniques

Friday, October 21, 2011

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines  
 

Top SEO Tips to improve Your websites Position in Search Engines:

Proper usage of Title, keywords and description of pages

Title :keep the title under 66 characters and relevant to the content on the page.

Keyword selection: Find the Best from your keywords
Behavioral-targeting and using Long Keywords are good way to get higher ranking for keywords that generate sales, and will give excellent search results.

Poor keyword examples would be: rooms,rent,house,realestate . Here are some examples of keywords that are ideal for Search engine optimisation:

    * Houses for Buying or rent in Mumbai
    * High Quality Tea dust
    * Rooms for rent in Kakkanad

Description: get your most important keywords into your homepage title and meta description.


URLs : SEO Friendly URLs - descriptive urls
Instead of used urls like http://www.abc.com/index.php?cat=67&item=24 use like
http://www.abc.com/books/seo-tecniques

The popular Apache server has an extension called mod_rewrite that can do this for us. Users of Microsoft's Internet Information Server (IIS) should check out ISAPI Rewrite. Both are powerful but have a complicated syntax.
http://website.com/travel-insurance

Photos : discriptive name to Photos and add ALT text & title

Relevance : Any word used in the title and meta tags of the page in question should be included within the text content of the page.

H1 - H6 tags -
the text you include in this tag will be taken into account for the contents of the page.H1 being the most important and so on until H6.

Outbound Links - 
An outbound-link (OBL) is a link from your website to another website.

Outbound links can add value to your site by providing useful information to users without you having to create the content. It is difficult for a single website to be comprehensive about a subject area. At the same time outbound links are a potential jumping off point for users and also provide PageRank for the target page.  Be careful about linking to a website with low page rand as this can low your website page rank. These include LinkFarms and heavily optimized sites. These may get your site penalized.

Inbound-link (Back links)
An inbound-link (IBL) is any hypertext link from an external website to a page on your website.

They can increase your ranking in search engine results pages for queries using the keywords in the link anchor text. Inbound links from a site already indexed by a search engine will enable the robot to find your site during the normal indexing process. Each inbound-link represents a possible entry point to your website, increasing the frequency and depth of indexing.
They bring extra traffic to your site

Duplicate Contents
Aviod Duplicate Contents

Bold tag
Use the bold tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Image links and text links
  If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page.


Titles for links
Intead of simply giving a url, anchor it to a meaningful Title.
SEO Tips



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