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RSS Feeds - Tips for promoting the RSS feed XML

Thursday, November 11, 2010


What is RSS?
RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

Why RSS? Benefits and Reasons for using RSS
RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually. You ensure your privacy, by not needing to join each site's email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News.


What do I need to do to read an RSS Feed? RSS Feed Readers and News Aggregators
Feed Reader or News Aggregator software allow you to grab the RSS feeds from various sites and display them for you to read and use.

A variety of RSS Readers are available for different platforms. Some popular feed readers include Amphetadesk (Windows, Linux, Mac), FeedReader (Windows), and NewsGator (Windows - integrates with Outlook). There are also a number of web-based feed readers available. My Yahoo, Bloglines, and Google Reader are popular web-based feed readers.












Tips To Promote Your RSS/XML Feed For maximum attention of web users

RSS(Real Simple Syndication) is the new technology on the block and is taking the Internet by storm as Internet marketers are hurrying to incorporate this new form of communication and technology into there existing online businesses to Maximize there exposure online with NEW and/or Existing customers.




TIPS



Step #1. Build a dedicated webpage for your RSS feed.

This is probably the most important part of getting the most out of your RSS feed, is by building your own dedicated webpage for your RSS feed subscription.

The KEY here is to give your potential readers many options to adding Your RSS feed.

The web page should list all the possible rss feed generated for your website, and add subscription buttons to it . on clicking this subscription button users can subscribe your rss feed and extract the feed content using a any rss feed reader that the users like.

Now, for those of you who aren't so web savvy, don't worry, there are web sites that will auto-generate a RSS feed webpage for you within minutes if you already have a Blog or RSS feed.

The service I'm talking about is called FeedBurner.com -- http://www.feedburner.com -- and is a free service for you to sign up for.

Here's what my webpage through FeedBurner.com looks like so you'll have an idea of what yours will look like.

http://infolamp.blogspot.com/feeds/posts/default

Do you see all the options they give your potential readers to add your RSS feed to there RSS readers?

Once you've accomplished one of the two options above your all set to start promoting your RSS feed for MAXIMUM exposure.

Step #2. Add links to your RSS feed webpage on your website.

This is yet just another way to pull your visitors towards your RSS feed webpage by simply adding Text or Graphic links to your existing webpages.

Make sure you put them in Highly visible area's where your visitors will see your links.

I would would put one at the top, middle and bottom of your website.

This really depends on what kind of website you have so you'll have to use your own dicression.

Here's what I have done on my website to give you an example.

Click here: http://www.internetwondersezine.com

Step #3. Add this HTML tag to your RSS feed webpage.

Here's something you can add to all your websites webpages that will get the attention of Search Engines spiders to come on over and check out your RSS feed further.

Simple add the following HTML tag to the of your document:


<link rel="alternate" type="application/rss+xml" title="YOUR SITE TITLE RSS Feed" href="URL TO RSS FILE"/>



Step #4. Some idea's if you have your own newsletter.

If you have your own newsletter like I do, here's a couple ways to get your visitors to visit your RSS feed webpage.

Add a link on your "Thank You" page that leads to your RSS feed webpage. Whether its a Text or Graphic link.

The key here is to get your RSS feed link in front of your readers as much as possible to get them to add your RSS feed to there readers.

The next one is, add a link inside your "Welcome" email that's sent out to your New newsletter subscriber after they've subscribed.

This again, will give you another chance of getting them to add your RSS feed to there readers.

Step #5. Put together a "Signature File".

Here's another couple great ways to get your RSS feed webpage more exposure every time you send out an email or post to any online forums is by simply putting together a "Signature File".

Now, every time you sent out an email to your list and/or business contact you can attached your "Signature File" at the end of every email you send.

The same goes for online forums, every time you make a post or answer someone else's, your "Signature File" will be automatically attached.

Your "Signature File" doesn't have to be a huge, a few enticing lines will do fine with your RSS feed URL.

Step #6. Submit your RSS feed to RSS Directories and SE's.

Another great way to give your RSS feed more exposure is by submitting it or them to RSS Directories and Search Engines.

I've listed a few resources for you below to get you started with.

- Feed Shark
http://feedshark.brainbliss.com

- Ping-O-Matic
http://pingomatic.com

- RSS Top 55
http://www.masternewmedia.org/rss/top55

Step #7. Write an article, if you write articles.

This is a great way to get your RSS feed webpage in front of thousands of targeted readers absolutely FREE!

Simply write an article on a HOT topic within your niche, and at the end of your article add an enticing, attention grabbing "Resource Box" that points to your RSS feed webpage URL.

Step #8. Set-Up a PPC(Pay-Per-Click) campaign.

For the last step to getting your RSS feed webpage Maximum exposure is to set-up a PPC campaign.

By doing this you will be able to send HIGHLY targeted traffic to your RSS feed webpage that are hungry for the information you have to offer.

The only downside to doing the PPC tactic is that it will cost you.

And, this tactic solely depends on whether or not you chose to set-up an RSS feed webpage of your own.


Examples of RSS:

<?xml version="1.0" encoding="UTF-8" ?>
<rss version="2.0">

<channel>
<title>RSS Example</title>
<description>This is an example of an RSS feed</description>
<link>http://www.domain.com/link.htm</link>
<lastBuildDate>Mon, 28 Aug 2006 11:12:55 -0400 </lastBuildDate>
<pubDate>Tue, 29 Aug 2006 09:00:00 -0400</pubDate>

<item>
<title>Item Example</title>
<description>This is an example of an Item</description>
<link>http://www.domain.com/link.htm</link>
<guid isPermaLink="false"> 1102345</guid>
<pubDate>Tue, 29 Aug 2006 09:00:00 -0400</pubDate>
</item>

</channel>
</rss>





Making RSS

How to Make an RSS Feed

RSS feeds contain what are referred to as "items". The items are usually connected in some way and contain a common theme or other similarity.

The following feed http://www.notepage.net/feed.xml contains items. The items are all SMS and paging related news articles that would likely benefit someone interested in the wireless market.

Each item contains:

* title
* description
* link

The title and description should be written to describe the content and the link should reference the webpage that contains that actual content.

Like html, the xml file uses open and close tags to designate the title, description and link. Tags are enclosed in brackets <>, like standard html and the close tag contains a forward slash /.



The following is what an item in a xml file looks like:
<title>The Title Goes Here</title>
<description>The description goes here</description>
<link>http://www.linkgoeshere.com</link>

Items

As I mentioned earlier, an RSS feeds contains items and like the tags above, an open and close tag is used to distinguish between items.

<item>
<title>The Title Goes Here</title>
<description>The description goes here</description>
<link>http://www.linkgoeshere.com</link>
</item>

<item>
<title>Another Title Goes Here</title>
<description>Another description goes here</description>
<link>http://www.anotherlinkgoeshere.com</link>
</item>





Now an RSS Feed is a series of items, these items are chained together to create what is called a "Channel".

The Channel appears at the top of the file and tells people how the items relate to each other. Like items channels use title, description and link tags to describe its content. The open channel tag <chanel> occurs before the first item and the close tag </channel> occurs after the last item.


<channel>
<title>The Channel Title Goes Here</title>
<description>The explanation of how the items are related goes here</description>
<link>http://www.directoryoflinksgohere</link>

<item>
<title>The Title Goes Here</title>
<description>The description goes here</description>
<link>http://www.linkgoeshere.com</link>
</item>

<item>
<title>Another Title Goes Here</title>
<description>Another description goes here</description>
<link>http://www.anotherlinkgoeshere.com</link>
</item>

</channel>




Finally you will need to mark the file by indicating it is an XML file by inserting xml and rss defining tags at the beginning and </rss> at the very end.


<?xml version="1.0"?>
<rss version="2.0">
<channel>

<title>The Channel Title Goes Here</title>
<description>The explanation of how the items are related goes here</description>
<link>http://www.directoryoflinksgohere</link>

<item>
<title>The Title Goes Here</title>
<description>The description goes here</description>
<link>http://www.linkgoeshere.com</link>
</item>

<item>
<title>Another Title Goes Here</title>
<description>Another description goes here</description>
<link>http://www.anotherlinkgoeshere.com</link>
</item>

</channel>
</rss>


When you save the file be sure to save it as an xml file.

So you have build your rss feed :)


Source : www.make-rss-feeds.com

















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