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Home  »     »  SEO TECHNIQUES - Part 4

SEO TECHNIQUES - Part 4

Friday, June 4, 2010

SEARCH ENGINE OPTIMISATION (SEO) TECHNIQUES

PAGES : [ 1 ] [ 2 ] [ 3 ] [ 4 ] [ 5
]

Handling Dynamic URLs


One of the major reasons for using a server-side

language such as PHP is for the ability to generate

dynamic content. Often this will lead to single scripts


that produce their content based on the input

parameters (that is, the variables in the URL).






SEO friendly URLs

The SEO friendly URLs are highly encouraged for us
ing in
Dynamic Sites Navigation.

Some facts which helps in pretty good indexing of pages are:


  1. No of Pages
  2. Access Frequency of Pages
  3. Meaningful(SEO Friendly) URLs for accessing a page
  4. Link Exchange



So Lets think about the appearence of a non SEO friendly URL


it may look like

http://culblog.com/index.php?sec=2&id=5

Based on the supplied URL parameters 'sec' and 'id' the respective item is fetched and shown in the browser.Here the index page is manupulated for the variant display of items.


Search engines are less efficient in indexing Dynamic URLs .Inorder to over come such a situation we can do some alterations in this URL and make it more meaningful for Searchengines as well as users of the website.




I will give a suggestion for the above URL like the one below

http://culblog.com/index/technical/2/sectechniques/5/

This looks more meaningful right :).



By this technique

  • You can use a Static like Dynamic URL which is more meaningful to User and the search engine.
  • Hide the technology or language you have used for creating the website.
  • Easily Indexibile for Search Engines.
  • Gives a feel to Web crawlers that the site have lots of pages under lots of virtual folders.
  • Makes Easily trackable URLs.(You can easily track from the list of URLs popdown from the addressbar of Browser).








How to generate SEO friendly URLs

This is not much complex step.Its like generating the synamic URLs but some

more meaning ful fields added in the URL.

A sample script for creating the dynamic URL




<?php

$qry="Select Id,SectionName from tbl_SECTION ";

$result=getRecords($qry);

while($row=mysql_fetch_array($result)){

print("<a href='detail.php?sec=$row['Id']'>$row['SectionName'] </a>");

}


?>



This will generate links liks

"<a href='detail.php?sec=1'>Personal </a>

"<a href='detail.php?sec=2'>Technical </a>

"<a href='detail.php?sec=3'>Spiritual </a>


"<a href='detail.php?sec=4'>SEO Techniques </a>




Some additional work can be done on this to make this a SEO friendly URL


We can change the above php code like this

<?php

$qry="Select Id,SectionName from tbl_SECTION ";

$result=getRecords($qry);

while($row=mysql_fetch_array($result)){


print("<a href='http://www.culblog.com/topics/");
print($row['SectionName']/$row['Id']/'>$row['SectionName'] </a>");

}

?>


This will generate links liks

"<a href='http://www.culblog.com/topics/Personal/1/'>Personal </a>


"<a href='http://www.culblog.com/topics/Technical/2/'>Technical </a>

"<a href='http://www.culblog.com/topics/Spiritual/3/'>Spiritual </a>

"<a href='http://www.culblog.com/topics/SEO Techniques/4/'>SEO Techniques </a>







If you check the fourth URL you can find a space between 'SEO' and 'Techniques'

in such cases you can replace the space with an hyphen (-).




print("<a href='http://www.culblog.com/topics/");
print(strreplace("","-",$row['SectionName'])/$row['Id']/'>");
print($row['SectionName'] </a>");


and the output will be like

<a href='http://www.culblog.com/topics/SEO-Techniques/4/'>SEO Techniques </a>




Avoid use of '_' instead of '-'.



Next question is how to access this URL or how Browser identify this SEO friendly URLs

This magic is done by the HTACCESS file which is placed in root of your web directory.






.HTACCESS file and URL rewrite rule

.HTACCESSFILE : .htaccess is the default name for a file that is used to indicate


who can or cannot access the contents of a specific file directory from the Internet or an

intranet. The .htaccess file is a configuration file that resides in a directory and

indicates which users or groups of users can be allowed access to the files

contained in that directory.It may also contain some rewrite rules which say

the server to access a page in it if the URL on the browser address bar satisfies

any of the rewrite rules on .htaccess file.

A sample .htaccess file

all requests to whatever.htm will be sent to whatever.php:



DirectoryIndex index.php

<Files .htaccess>

order allow,deny

deny from all

</Files>

Options +FollowSymlinks

RewriteEngine on

RewriteRule ^(.*)\.htm$ $1.php [NC]




Lets rewrite our Example URLs

the .htaccess file content will be like this




Options +FollowSymlinks

RewriteEngine on

RewriteRule ^(.*)\.htm$ $1.php [NC]

RewriteRule ^topics/(.+)/([0-9]+)/(.+)/([0-9]+)/$
http://%{SERVER_NAME}/index.php?sec=$2&id=$4 [nc]







Here the SEO URL

http://www.culblog.com/topics/seo-techniques/4/generate-seo-friendly-url/23

will be rewrited to

http://www.culblog.com/index.php?sec=4&id=23










Use of Site Map

Usually saved as sitemap.html or sitemap.php ...etc

This file will be having the list of all possible or most

important links of Your website and the URL in it should be in

SEO friendly mode.This will help in links traversal of search engines

which finally result in indexing.




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